MY WORK       LAUREN MARTINE


MARKETING

EQUINOX KOMBUCHA

A promotional video created for Equinox Organic Kombucha, focused on showcasing their range of kombucha can flavours in a vibrant and engaging way. The project highlights the brand’s commitment to organic ingredients, sustainability, and mindful living, translating these values into a visually dynamic piece of content.

The video combines illustration with existing brand elements to create a playful yet cohesive visual language. Animated graphics and fluid transitions are used to reflect the natural energy and movement associated with kombucha, while also emphasising the individuality of each flavour.

By blending bold visuals with the brand’s core morals, the final outcome aims to capture attention, communicate the product’s uniqueness, and reinforce Equinox Organic Kombucha’s identity as a fresh, ethical, and contemporary drinks brand.








brut tea 

I created a series of infographics and brandstore for brut tea’s Amazon product listings, designed to enhance product visibility and communicate key information clearly within a competitive e-commerce environment.

The work focused on translating existing brand elements from the company’s website into a cohesive set of graphics tailored for Amazon. This involved adapting typography, colour, and visual motifs into a format optimised for quick readability and conversion, ensuring consistency with the wider brand identity while meeting platform-specific requirements.

The final assets present product benefits and key information in a clear, engaging format, supporting a stronger brand presence and improving the overall effectiveness of the listing.









UWE MotorSports Social Media/ Marketing

I created a collection of graphics for UWE Motorsport, developing visual assets across driver branding, social media and presentation design. The work focused on creating a consistent visual identity inspired by the fast-paced world of Formula 1 and Formula 2.

I created a series of Instagram graphics to promote UWE Motorsport’s race weekends and social events, including F1 and F2 watch parties. Alongside this, I produced a short presentation animation featuring an F1 car moving across the screen to introduce the presentation using the team’s chosen typography.

Also for Oli Andrews, the team captain, I designed a personal driver logo inspired by existing F1 and F2 driver branding. The logo incorporates his initials and driver number into a clean, recognisable design that can be easily identified from a distance.